Biography: Andrea Thomas is a professor (lecturer) of marketing, director of the Marketing Lab, and director of Business Scholars at the David Eccles School.
She joined the university in 2016 after a 23-year career in brand management, retail marketing, innovation, and sustainability....
Walmart's Andrea Thomas on Private Label's New Promise(s)
Below you’ll find my coverage of Andrea Thomas’ (Walmart’s Senior Vice President of Private Brands) presentation as part of the Bentonville Bella Vista Chamber’s Champion Speaker Series.
Remember when any brand that mattered was provided by a vendor?
When the terms “private label” and “generic” were synonymous? A time when Andrea Thomas’ lead question, “What is a brand?” was a lot easier to answer? Luckily, the audience of over 200 Walmart suppliers in attendance was given only a beat or two to ponder the weighty possibilities before Ms.
Thomas provided her elegant answer: A brand is “a promise that we make with our customers.”
Cool .
He was very connected to the community,” said Andrea Thomas, senior vice president of sustainability for the company.. . but wait a minute . .
President's Cabinet ; Andrea Thomas.
. whose brand is making the promise and what exactly are the promises being made? Forgive me for going all Barbara Walters on you so early in the blog, however, the answers to these q